Lastminute.com - Viral marketing game

Lastminute required a way to boost their site subscribers and promote special holiday deals to run over the Christmas holiday season.

We came up with a viral game which comprised of a ninja turkey required to dodge the butcher’s cleavers.

The Lastminute Christmas Turkey game was sent to over 1.4 million subscribers and managed to generate an additional 7% new subscribers through send-a-friend and a subscriber opt-in competition mechanisms. The prize was a romantic holiday for two to, well yes… ...Turkey.