A reality TV show aimed at budding film makers documented the lives of 6 young individuals. The candidates were tasked with persuading the TV watching public to vote for them to stay in the house using mini film projects they undertook each week.
Nominated for a web award for its’ innovative way to register applicants for the show the site was phased into a registration mechanism that captured user details and stored an upload of their video work awaiting an online selection process.
Phase 2 transformed the site into an online voting forum that, candidates eager to stay on to the next round, pleaded with anyone they knew to come and vote for them online.
Each candidate was given their own biography and weekly video spot. Voting took place in real time and the tallies visible to anyone interested in following this cruel knock out process.