Great concept... poor execution

Three weeks ago I purchased a brand new Brevelle JE4 from amazon, it’s a superb juicer and if anyone wants to get into juicing I highly recommend it! It’s sleek design gives it a nuclear power plant kinda feel, it’s fairly quiet and extremely fun to use.

I love amazon, in Australia we would have to wait weeks for a book delivery from amazon, as it would be sent from their warehouse somewhere in East Asia, but here in the UK it’s only a matter of a day or two. Not only is it far cheaper than the retail alternative but on this particular purchase (expensive) delivery was free of charge, thus no embarrassing carrying of white-goods (I’m 24, and 24 years old males just don’t buy white-goods) on the tube.

Anyway, down to heart of the matter, as much as I love amazon they’re not infallible, this afternoon I received a lovely email from the world supermarket asking whether I would like to accessorise my purchase? Fantastic concept, brilliant idea! I would expect nothing from the borg, but the execution of this idea was horrible. Amazon has spent years profiling my purchases, and I’m not sure where it got the idea that I should own a hair dryer, or that a hair dryer would in fact be the perfect accessory for my shiny nuclear fruit processor, perhaps something to store my freshly juiced juice, a second waste bin, cleaning devices. There are numerous kitchen accessories that you could categorise with a juicer over that of a hairdryer.

ps. to be honest amazon wasn’t that far off the mark, had they offered me a pair of GHD’s I may have been tempted, and yet somewhat scared.

pps. thanks to Adam for the title.