AXN required a dedicated microsite for the Contender, a reality show documenting the lives of 16 would-be boxers in a knock out competition hosted by Sugar Ray Leonard.
The site focuses on the candidates’ lives and profiles them to reveal ‘the man behind the boxer’. Each candidate’s aspirations, family values, trials and tribulations are documented in a candid profile page that comprises video diaries and testimonials from the candidate and his family.
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