PlayPhone merged with Pitch Entertainment to Significantly Increase Subscriber Base and Deliver its Direct-to-Consumer Mobile Entertainment Content to a Larger Worldwide Audience. SAN JOSE, CALIF. – May 7, 2008 – In a strategic move to become the undisputed leader in direct-to-consumer mobile entertainment, PlayPhone, Inc., which operates the largest network of mobile content destinations in North America, announced that it has joined forces with Pitch Entertainment Group, the global mobile entertainment company. This strategic procurement fortifies PlayPhone’s existing business and leverages Pitch Entertainment’s leadership in more than 20 countries across Europe, Asia and Africa for the worldwide delivery of PlayPhone powered mobile entertainment.
The merger required a re-brand of Pitch’s previous corporate site inline with Playphone’s branding. The majority of the previously featured articles were to be retained and carried over into the new online credentials for Playphone.
Playphone used Podium as its CMS.